This notice explains what QZERO LABS (OPC) Pvt. Ltd. ("RUUT Labs", "we") collects through ruutlabs.in, why, and what you can ask us to do with it. We keep collection to what we need to reply to you and to run the site safely.
What we collect
| Data | When | Why |
|---|---|---|
| Name, work email, company, interest and message | When you send the contact form, or ask ATLAS or our MCP server to request an introduction | To reply to you and discuss your enquiry |
| ATLAS conversations | When you use ATLAS, the site assistant | To answer your question and improve answers. Kept for 30 days, then deleted |
| ATLAS usage events (no message text) | When you use ATLAS | To monitor reliability, speed and cost |
| A one-way hash of your IP address | When you use the contact form, ATLAS or the MCP server | To limit abuse (rate limiting). We do not store your IP address itself |
| Aggregate, cookieless analytics | When you visit pages | To understand which pages are useful. No cookies and no cross-site tracking |
Before an ATLAS conversation is stored or sent to a language model, email addresses and phone numbers in it are removed automatically. Please don't share sensitive personal information with ATLAS.
Cookies
We do not use advertising or tracking cookies. Your browser stores your theme preference (light or dark) locally on your device; it is not sent to us.
Who processes data for us
- Vercel — hosts the website and provides cookieless analytics.
- Neon — stores contact enquiries and ATLAS records in a database.
- Upstash — stores short-lived rate-limiting counters.
- Resend — sends the email notification of your enquiry to us and the confirmation to you.
- Language-model providers (OpenRouter and Google) — generate ATLAS answers. We use free service tiers, under whose terms providers may use submitted prompts to improve their services; this is why personal details are removed before sending.
How long we keep it
- Contact enquiries: as long as needed to respond and maintain our business relationship, then deleted on request or when no longer needed.
- ATLAS conversations: 30 days.
- Usage events and rate-limit data: only as long as needed for reliability and abuse prevention.
Your choices
You can ask us to access, correct or delete personal data we hold about you, or to stop using it, by writing to contact@ruutlabs.in (opens in a new tab). We will respond within a reasonable time and as required by applicable law.
Changes
If we change how we handle data, we will update this page and its date.